One recording a month. Here's everything that happens around it.
You show up once, in front of a camera, & talk about what you already know. This page is the rest: the foundation we build, the production we run & the results that come out the other side.
The Foundation
Before anything gets published, we build the ground it stands on. Most channels fail here, not at the editing.
Your setup, built
We spec & set up your recording corner: camera, lighting, audio, background, settings. Most founders have a good enough camera & terrible light. Fixing it pays off immediately & carries past YouTube: webinars & client calls look professional from week one.
“Now I've got good lighting, I know camera settings... that was boom, an immediate win for me straight away.”
Kevin Steel
Production
This is the phase where you do one thing & we do the other nine.
We prep
Topics from the demand map, bullet-point or word-for-word scripts from the second brain. You get them before the session. Some clients record directly & some do it with us on the call. Both work.
Results
Videos compound. That is the whole reason to choose this over ads or posting.
The timeline
What happens when, from signing to the point the library runs without you.
- 01
Foundations
your first weeks- Recording setup specced & built: camera, lighting, audio, background
- Offer, ICP & positioning pulled from how you actually sell
- The AI second brain built from your transcripts, offers & business facts
- Demand map: high demand, low competition topics in your niche
- 02
Production
the monthly rhythm- We prep the topics & scripts before the session
- You record once a month, freestyle or scripted
- We edit, package, title, optimise & publish
- Every video becomes 3 LinkedIn posts, a LinkedIn newsletter & an email newsletter
- You review finished work in about 15 minutes
- 03
Results
first months- First video live in month one
- The library grows across four channels
- Prospects arrive having watched you, so calls get shorter
- Pre-sold inbound typically starts
- 04
Compounding
ongoing- Videos rank & keep getting recommended
- One client video is 3 years old & still pulling traffic
- The library keeps selling while you run the firm
- You own all of it: channel, list, subscribers, second brain
Questions founders ask
No. You need to be good at your job, which you already are. We prep the topics & questions so you are explaining, not performing, & coaching is part of the work.
Good, keep the muscle. This system feeds it: your LinkedIn presence stops depending on whether you found writing time that week.
You do. Channel, list, subscribers, the second brain, the recording setup. Built in your accounts, not ours. Leave & it keeps working.
One recording session a month plus a short review of finished work. If it is becoming your second job, we have failed at the whole point.