Founder-led marketing shouldn't mean founder-run marketing.
We're the team behind the channels of B2B agency founders & finance firms. You bring the expertise & the face. We bring everything else.
I started behind a camera, filming weddings in Slovenia at 19, then brand ads. Sometimes literally hanging off a rope over a river. COVID wiped that out. I got as far as buying the bag to deliver food before doing the math: the same hours spent selling were a better bet. A hundred cold messages later I had my first client at €600 a month.
That client wanted YouTube. Figuring it out for her became my new business, and because people kept coming we grew pretty fast. We focused just on YouTube and Content Fueled was born.
I built Content Fueled founder-light on purpose. I wanted my own time back: normal hours, trips with my family, no single person the whole thing depends on. Then my son was born & I doubled down. The offer is me solving my own problem for other people. Your pipeline shouldn't depend on your daily output any more than my income depends on mine.
What we believe
Posts expire. Videos compound.
A LinkedIn post is dead in 48 hours. A good video ranks, gets recommended & sells for years. We build libraries, not feeds, and then feed LinkedIn & email from the library.
Your face is the differentiator.
AI made content infinite & identical. The one thing it can't copy is you, on camera, thinking. That's what buyers trust now.
Honesty converts.
Our scorecard tells half the founders who take it "not yet." We guarantee the work we control & never the outcomes we don’t. It costs us some deals. It’s why the right ones close fast.
The team
Matevž Semprimožnik
Builds the strategy & runs the recording sessions. Still films his own videos in a hallway, which is the point: the system doesn't need a studio, it needs a founder who presses record.
Uroš Rojc
Strategy, QA & coaching, & the person clients hear from every week. When a client records 3 videos in 67 minutes, it's because Uroš prepped the session.
Allaine Iza Resurreccion
Thumbnails & creatives. The first thing a buyer ever sees, & the difference between a video that gets clicked & one that never gets the chance.
Edelyn
The operational glue: scheduling, coordination & follow-through between a recording session & a published video. The reason nothing slips.
Where we are
Slovenia. FIREUP d.o.o., Robova ulica 19, 1230 Domžale.